Talk about a latte of nutrients.
Coffee is probably the last one to give to your growing children, but if it were a smart way to strain -some additional vitamins, and could enjoy -next to you and your Joe cup?
This is exactly what David Sanborn and his 8 -year -old son, Ethan, set out to create with Kiid Coffee, a sugar -free mix, packed with nutrients that sold out a few hours after his appearance in the “Shark Tank” of ABC earlier this year.
Kiid coffee is a powdered drink made to shake in milk or water. Each serving has 4 grams of prebiotic fiber and a mineral mixture that includes calcium, magnesium, iron, zinc and vitamins E, C, D3, A, B12 and B6.
It uses organic coffee and defended by water, that is, it is still packaged in some important antioxidants, but it is 99.9% without caffeine.
“The amount of caffeine in regular coffee is too much for children below, let’s say, 14, and if you even know how much caffeine in a cup of coffee,” David said in publication, noting that too much can affect heart rate and blood pressure, while causing sleep problems.
In comparison, Kiid coffee, in the original flavors and caramel, has a little less than 1 mg of caffeine.
“There is about 1 mg of caffeine in a single chocolate with Hershey milk,” he added. The kiid coffee chocolate flavor 4.2 mg of caffeine per serving, mainly cocoa.
“This is less than a single portion of hot chocolate,” David said, adding the drink “basically tastes like chocolate milk, but without sugar” because it is sweetened with organic monk fruit extract.
SMALL SIP, Great Ideas: As an 8 -year -old you lit the Kiid coffee spark
David drinks coffee daily, so when Ethan asked to try, a few years ago, he poured a little milk to splash.
“I gave him,” first thinking he would not like, and then, he did enough, he did, “said David.
At the same time, Ethan recovered from his second leg broken in two years. When a doctor said that most children do not have enough vitamin D, essential for calcium absorption and strong bones, David did some research.
He discovered that 30% of children from 2 to 8 years old and 60% of 9-18 do not reach the minimum amount of calcium daily. Magnesium and fiber, also key to nutrient absorption, were also “great concerns”.
Ethan gummous multivitamins had zero calcium or magnesium and could not help vitamin D.
David had then been launching business ideas with Ethan, who came with a genius stroke and asked his father, “What if we make coffee for children?”
Business Busining Business
When the Duo Father-Fill set out to create Kiid Café, they had three negotiable ones.
“First, the taste is King,” David said. “If children do not like the taste of something, they will not have it.”
Two and three were nutrition and experience. The nutrition market of children was flooded with gumous vitamins, who felt David how to teach children caramins.
“It seemed clear that we strengthened a bad habit every morning,” he said.
A mixture of beer and a morning ritual with the family
After trying more than 100 recipes, David and Ethan landed on the perfect adjustment and three tasty flavors.
“I love the taste and I feel good when you drink it,” Ethan said. Caramel is his best selection, but he is going to look for “when I want more coffee taste”.
Ethan and his younger brother, Logan, begin his own glass of Kiid coffee every morning and drinking him during his breakfast with his parents.
“It forces us to take this time,” David said. “I think it is important to stop.”
Proved from shark, approved in the classroom
David and Ethan took Café Kiid in “Shark Tank” in March and moved away with a five -figure agreement by Daniel Lubetzky. Since then, the Atlanta -based brand has reached more than 150 retail stores and has made thousands of fans throughout the country.
Ethan’s classmates are among the converts.
“After” Shark Tank “, many children from my school have tried,” he said. “They say they like it and their parents buy it so I guess they really do it.”
They are also cooking seasonal flavors: Ethan says there is a mint-mocha and dmores that are “so good”. They expect to have them in stores in October and also explore new ideas of drinks such as teas and beverages with fruit flavor.
Do you still ask why your child needs his own Joe Cup?
“Kiid coffee is not just coffee, it is about nutritioning children and teaching them also about food,” said David. “So surely, your kids may not need” coffee “, but they need specific nutrients that we know that many do not get.”
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Image Source : nypost.com